JOB TITLE: Paid Media Associate
JOB LOCATION: NYC, NY
WAGE RANGE*: 25 - 30/ hour
JOB NUMBER: 1049

REQUIRED EXPERIENCE:
Please make sure your candidates have experience with Google Campaign Manager 360 and experience in handling the end-to-end (building, trafficking and managing digital media campaigns

The ideal candidate will have experience in building and trafficking both brand-focused and conversion-driving campaigns on Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360. This role will be focused on driving new subscribers for and engaging current members

JOB DESCRIPTION

2+ years' experience in Martech/trafficking/digital media.
Experience with Google Campaign Manager 360.
Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
Hands-on experience with building, trafficking, and managing digital media campaigns.
Self-starter with a proactive mindset, capable of seeking out and building the necessary
relationships to achieve success.
Excellent time management skills and the ability to work effectively in a fast-paced
environment.
A fundamental understanding of media channels and proficiency in their corresponding ad managers.
High attention to detail and adherence to budgets are a must.
Strong understanding of key paid media KPIs, analysis and reporting.

Responsibilities:
Assist with implementing and managing digital media campaigns, including project
timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
Troubleshoot and resolve any issues that arise during the campaign execution process.
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
Demonstrate diligence, attention to detail, and adherence to campaign goals.

*This position is hybrid- 3 days in office, 2 days WFH*

Equal Opportunity Employer Veterans/Disabled

* While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.